Readers are invited to share whether they are seeing the updated layout.

A possible strategic aim is to increase accessibility to AI tools for non-logged-in users to encourage sign-ups.

If adopted broadly, an AI-first homepage could shift user expectations and trust, affecting publishers, SEO, and the visibility of traditional links.

The changes disappear once users sign in and reappear when they sign out, indicating the test is tied to the signed-out state rather than a permanent UI overhaul.

The discovery was first reported on X by Khushal Bherwani and discussed in a linked forum thread.

Results show a different Search layout depending on login status, and some users report not seeing the change at all.

Google is quietly testing an AI-first homepage for signed-out users, replacing the traditional Search button with three AI shortcuts—Create images, Ask about files, and Brainstorm—while keeping the I’m Feeling Lucky button from the classic layout.

The test appears limited in scope and varies by browser, location, and session, with not all users or regions seeing it.

This experiment targets signed-out visitors to gauge engagement with AI features before account creation, potentially shaping how anonymous users interact with AI tools.

The content includes unrelated promotions and ads (for Acer Predator Atlas 8), which are not central to the tech news.

For marketers, this reshapes the initial search experience and could influence branding and how AI-assisted results surface content.

The interface places AI prompts and tasks before performing a traditional search, signaling a shift toward conversational or task-based entry points.