Roblox announced a new ban effective immediately on Kids and Select experiences that feature a media feed, auto-playing or looping content, and offer a reward for continued watching, targeting doomscrolling-like behavior.

The policy specifically bars games with short-form media feeds, autoplaying content, and rewards for ongoing viewing to protect children from addictive patterns.

This move marks Roblox’s stance against doomscrolling and follows ongoing concerns about safety and platform health.

Public reaction has been largely positive, with praise for Roblox’s quick action and emphasis on platform health, contrasting with past parental concerns and statements from leadership.

Community members welcomed the change amid worries about mind-melting content in Roblox games and related titles such as Grow a Garden and Steal a Brainrot.

Creators and fans pressed for action amid concerns about grooming, safety, and addictive gameplay, with doomscrolling cited as a modern risk of endless short-form content.

Experts note potential harms of doomscrolling to mental and physical health, reinforcing Roblox’s rationale for restricting such features.

Roblox remains a major gaming platform, with ongoing coverage and promotions around the decision, including reporting from gaming journalist coverage.

The move follows ongoing safety scrutiny, building on prior measures like age verification, age-appropriate chats, AI profanity filters, and banning adults from messaging children.

Roblox deplatformed the game Steal an Egg after backlash over its doomscrolling design and reward-driven continuous watching.

Roblox states that rewarding continuous consumption without natural stopping points is inappropriate for younger users and aims to curb doomscrolling behavior.