Samsung has prioritized Google Gemini in recent years while keeping a dedicated Bixby presence.

Bixby now performs context-aware tasks and offers more integrated, on-device assistance, avoiding frequent redirects to apps or browsers.

In 2026, Samsung released OneUI 8.5 with a revamped Bixby that supports natural language queries and real-time web search, aiming for deeper device integration.

Future plans point to Gemini-powered smart glasses and Wear OS integration, signaling a broader AI-enabled ecosystem with Bixby remaining available.

Gemini-related features like Gemini Intelligence and Gemini Notebook arrived for Galaxy Fold/Note devices, enabling task automation and improved multitasking on foldables.

Bixby emerged as Samsung’s answer to Siri when introduced with the Galaxy S8, though it historically lagged behind competitors.

Users can set Google Gemini as the default digital assistant in Settings, reflecting a strategic shift in Samsung’s ecosystem approach.

Overall trend shows Gemini gradually taking over Samsung devices, with Bixby remaining part of the strategy but without a formal phase-out announced.