New AI-powered discovery tools, including Ask Play that compares apps and surfaces differences and user sentiment, along with Gemini-based Play Store integration to access content within conversations.

The rollout is starting in select markets such as the US and targets users 18 and older, with a gradual expansion to more markets and devices.

Game Playlists will let users curate game collections, alongside updates like Sprints—48-hour multiplayer challenges—and Sidekick overlay improvements for 30-second playback recording.

Family features will let parents share a child’s age range or their own with apps via Family Link.

Play Store will expand across devices, including vehicle displays with Google built-in and XR devices offering a 3D browsing experience.

Game Finder will personalize recommendations using Gamer DNA by analyzing play habits and preferences, available in English in the US.

Users will eventually be able to publish publicly by upgrading to a professional developer account, subject to Trust and Safety reviews and quality checks.

Google Play Store expands capabilities to let users create and run their own Android apps using Google AI Studio without a developer account, with vibe-coded apps kept separate from public listings.

New PC gaming catalog additions include Dave the Diver and Warhammer 40,000: Boltgun, with upcoming titles such as REPLACED, Chosen by Odin, and Over the Hill.

Play Store content and apps will be accessible via Gemini, enabling cross-product discovery across Google services.