Broadway Bounces Back: Nears Pre-Pandemic Sales with Star-Studded Productions and Soaring Ticket Prices

March 26, 2025
Broadway Bounces Back: Nears Pre-Pandemic Sales with Star-Studded Productions and Soaring Ticket Prices
  • Broadway is making a remarkable comeback following the pandemic, nearing 95% of its sales and attendance from the 2018-19 season, which recorded $1.84 billion from 14.77 million visitors.

  • As of late March 2025, Broadway has generated $1.49 billion this season, with attendance reaching 11.65 million, marking an approximate 20% increase compared to the previous season.

  • The resurgence is bolstered by major productions featuring star power, including Denzel Washington in 'Othello', George Clooney in 'Good Night, and Good Luck', and Kieran Culkin in 'Glengarry Glen Ross', which has attracted significant media attention.

  • With the Tony Awards on the horizon, early frontrunners for the best new musical include 'Maybe Happy Ending', 'Dead Outlaw', and 'Buena Vista Social Club', while the best actress category is shaping up to be competitive with Audra McDonald and Nicole Scherzinger.

  • However, ticket prices have surged dramatically, with 'Othello' tickets reaching as high as $921, and average ticket prices for the week ending March 23 hovering around $303.15 for 'Othello' and $302.07 for 'Good Night, and Good Luck'.

  • Despite the impressive sales figures, soaring production costs pose challenges for profitability, as many newer musicals face weekly running costs averaging around $900,000.

  • Concerns about ticket accessibility have emerged due to these high prices, although many shows still provide tickets under $100, with the overall average ticket price around $140.

  • In a positive sign for the industry, all 41 Broadway houses have been occupied this season for the first time since 2018, indicating a strong recovery.

Summary based on 1 source


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