FirstBank's 'DecemberIssaVybe' (DIAV) campaign has been a cornerstone of Nigeria's cultural and entertainment scene for nearly a decade, shaping the festive season with concerts, theatre, and festivals that foster family bonding and support the creative industry.

In 2022, DIAV celebrated its 'Golden Year' with major concerts by artists like Asake and Burna Boy, and expanded into theatre with productions such as 'The King Must Dance Naked' and 'Awo The Musical,' further enriching Nigeria's cultural landscape.

The campaign continued to diversify in 2024 with events like Kenny Blaq’s Reckless Musicomedy Festival and family-oriented festivals, emphasizing the importance of cultural and entertainment bonding.

The 2023 edition of DIAV introduced 'A Night of Queens,' an all-female musical showcase featuring top Nigerian female artists, and revived notable cultural productions like 'Kakadu the Musical,' highlighting diversity and cultural heritage.

At the Eko Convention Centre, the 2023 event showcased performances by Tiwa Savage, Simi, Teni, and Yemi Alade, reinforcing DIAV’s commitment to celebrating female talent and cultural storytelling.

During the COVID-19 pandemic in 2020, DIAV adapted by sponsoring virtual concerts and livestreamed plays, ensuring continued engagement despite restrictions on live events.

In 2021, DIAV marked a major comeback with sold-out live shows featuring top Nigerian artists like Adekunle Gold, Simi, and Fireboy, reconnecting families and the Nigerian diaspora through in-person entertainment.