The fashion focus centers on a Brand Pavilion with regional designers like FullMetal, OFA, Datecrete Studio & Lab, Safran World, Dastaangoi, and independent labels, emphasizing thrifting and swapping as part of a living wardrobe experience.

The festival centers on two main stages plus Stage 2 and a Groundwork by Powerhouse, featuring headliners Miguel, Tyla, and Kaytranada, alongside a diverse supporting lineup including Lil Yachty, Kokoroko, Naïka, Shabjdeed & Al Nather, Zeyne, and Tinariwen.

Logistical notes indicate limited slots for select experiences, such as chocolate workshops and journaling sessions, underscoring the emphasis on intimate, experiential interactions.

Sole DXB 2025 is framed as Dubai’s premier cultural festival, signaling the start of the city’s festival season and shaping tomorrow’s trends through a multi-faceted ecosystem that features music, food, fashion, art, and community activations.

Groundwork by Powerhouse showcases rising, homegrown artists across a raw, genre-spanning lineup, sharing the spotlight with larger names and serving as a key platform aligned with Sole’s forward-looking identity.

Activations weave a diverse mix of sports, art, crafts, and commerce, including Sole x Fred Perry Racquet Club with padel and table tennis, Art Jameel Shop pop-up, Mirzam chocolate workshops, Campy Chronicles journaling, Off Circuit warm-up rides, and a Sneaker Swap with YouBetterFly.

Sole is portrayed as a cultural incubator that surfaces emerging trends and talent, with examples like FIX Chocolate’s kunafeh bar and Kartik Research gaining recognition within the Sole ecosystem.

The food program features a wide lineup with festival-exclusive items from Eleven Green, Neo Temaki, Piehaus, The Maine, Varak, and more, highlighting Dubai’s diverse culinary scene.