To support this initiative, the company has established over 700 refill stations across the UK for washing-up liquid and other cleaning products.

UK households contribute significantly to plastic pollution, using millions of plastic bottles for washing-up liquid each year.

Research from the University of Leeds highlights a staggering global issue, with over 52 million tonnes of plastic waste entering the environment annually.

Ecover describes the negative impact of plastic waste on marine ecosystems as 'horrifying,' emphasizing the urgent need for change.

The environmental consequences are dire, with an estimated 12.7 million tonnes of plastic entering oceans each year, severely affecting marine life.

Environmental campaigners note that a million plastic bottles are purchased every minute globally, with projections indicating a 20% increase in this figure.

Ecover's Long Term Innovation Manager, Tom Domen, has announced the company's commitment to eliminate the use of virgin plastic in packaging.

The company aims to set an example in sustainability by utilizing better types of plastic and focusing on recovering and reusing packaging.

Hugo Tagholm from Surfers Against Sewage has emphasized that plastic pollution is as critical as climate change, affecting natural systems and contaminating the food chain.

Surfers Against Sewage is advocating for a refundable deposit scheme in the UK to enhance the reuse of plastic bottles, addressing the lag in recycling systems.

Dame Ellen MacArthur promotes a circular economy that encourages the reuse and recycling of plastic bottles, moving away from single-use consumption.

Ecover is urging consumers to choose refillable washing-up liquid products as a means to combat plastic waste.