UUK is also gathering evidence on how contextual admissions are currently applied to identify barriers faced by students.

Professor Dame Sally Mapstone, UUK president, highlighted that attending university can significantly alter life trajectories, particularly benefiting those from disadvantaged backgrounds.

Nick Harrison, chief executive of the Sutton Trust, pointed out that a lack of awareness about contextual offers may lead students to believe certain courses or universities are unattainable, deterring them from applying.

An initiative launched in London on April 23, 2025, aims to inspire young people in underserved areas to aspire to higher education by encouraging collaboration between universities and the government.

This plan emphasizes the need for universities to work closely with schools and colleges to provide better guidance for students navigating their university options.

Vice-chancellors have announced a commitment to a more transparent and consistent approach to contextual admissions, which is designed to increase access to university for disadvantaged youth.

Contextual admissions take into account a student's background and circumstances, recognizing the challenges they may face in accessing higher education.

Universities UK (UUK), in collaboration with Ucas and the Sutton Trust, will review and standardize the criteria for contextual admissions across English universities.

The current admissions system is often seen as complex and a barrier that discourages potential students from applying to university.

Existing practices to support disadvantaged students include lowering offer requirements and guaranteeing interviews for certain applicants.

The initiative not only aims to raise aspirations but also seeks to create a more inclusive higher education landscape.

By implementing these changes, the initiative hopes to ensure that more students, regardless of their background, can access the opportunities that higher education provides.