Research indicates that half of adults do not read regularly, motivating this campaign to inspire more people to explore the joy of reading through food-related literature.

Karen Napier, CEO of The Reading Agency, expressed hope that the campaign will inspire diverse readers to discover stories that nourish both the mind and soul.

This initiative, known as The Big Tasty Read, is a collaboration between The Reading Agency and BBC Arts, aiming to strengthen community bonds through literature.

Suzy Klein, head of BBC Arts, emphasized the campaign's focus on celebrating storytelling through food and its cultural significance.

The campaign will highlight both fiction and memoirs that delve into the role of food in our lives, encouraging a deeper connection to literature.

Bradford Libraries will play a key role in the campaign by hosting a series of events, workshops, and book clubs, supported by funding from the Arts Council England National Lottery Project Grant.

Food writer Grace Dent and restaurateur Nisha Katona will serve as ambassadors for the campaign, promoting the connection between food, reading, and storytelling across the UK.

Throughout 2025, The Big Tasty Read will engage audiences via activities in libraries, bookshops, and community venues, building on previous literacy initiatives by The Reading Agency.

Additionally, the initiative aims to connect with local food communities, inviting the public to share their food memories and recipes on social media throughout the summer.

At the festival, a specially curated booklist will be unveiled, featuring works that explore the relationship between food, culture, and storytelling.

Bradford's designation as the UK City of Culture for 2025 has inspired a new initiative that leverages the universal appeal of food to promote reading and foster community engagement.

The Big Tasty Read will officially launch at the Bradford Literature Festival, scheduled from June 27 to July 6, 2025.