Newcastle has been selected as the host city for the 2025 Mercury Music Prize, marking a significant shift as it is the first time the awards will take place outside of London.

Mayor Kim McGuinness emphasized the event's role in showcasing local talent and celebrating the cultural heritage of the North East.

BPI Chief Executive Dr. Jo Twist and BPI Chair YolanDa Brown expressed their enthusiasm for highlighting the UK's diverse artistry in this new setting.

This decision comes after a decade where 75% of last year's nominees were London-based, reflecting a need for broader representation in the music industry.

Artists like Sam Fender have pointed out that many talented musicians from working-class backgrounds are often overlooked due to economic barriers.

The move to Newcastle is seen as a response to commercial pressures that have threatened the integrity of the prize, which has recently favored mainstream artists.

Relocating the awards is viewed as a symbolic victory for musicians and fans outside London, fostering community support for local music scenes.

Generator, a leading music development agency, will coordinate a week-long fringe program to promote local talent leading up to the awards.

The Mercury Prize celebrates the best new British and Irish music across various genres and serves as a significant platform for emerging artists.

The 2024 Mercury Prize was awarded to the Leeds band English Teacher, marking the first win for a non-London act since 2014, highlighting the importance of diverse musical voices.

Concerns have been raised about ensuring the Mercury Prize leaves a lasting positive impact on the local music scene, especially given recent challenges faced by venues.

BBC Music will provide coverage of the event, and tickets for the ceremony are currently on sale.