Lush, the UK-based cosmetics retailer, closed all its UK stores and website for 24 hours to show solidarity with Gaza and to urge the UK government to end the conflict and suffering.

The company expressed deep concern over the humanitarian crisis in Gaza, describing it as a 'man-made famine,' and criticized restrictions on aid entry imposed by the Israeli government.

Lush acknowledged that the closure resulted in lost sales and tax contributions but emphasized that the action was aimed at raising awareness and applying pressure for political change.

This decision aligns with Lush's core ethical principles, which include advocating for human rights and supporting social justice issues, resonating with its socially conscious customer base.

Lush has a long history of engaging in political and social activism, including campaigns supporting refugee rights, trans rights, and protests against airport expansion, although such activism sometimes sparks debate about its sincerity and impact.

The company has faced previous controversies, such as displaying a 'Boycott Israel' sign in Dublin and distributing leaflets supporting trans rights to children, which critics deemed inappropriate for young audiences.

Lush's outspoken activism has included protests against police misconduct and factory shutdowns for political causes, reflecting its commitment to social issues.

Lush has used its products, like the Watermelon Slice soap, to raise funds for child mental health and medical aid in Gaza, and plans to relaunch this campaign to support injured Gazans with proceeds going to aid programs.

The company highlighted that its fundraising efforts, including the Watermelon Slice soap, symbolize solidarity with Palestinians and support mental health services for children in Gaza and the West Bank.

Lush operates over 950 stores across 52 countries and has a history of taking political stances, with founder Mark Constantine willing to sacrifice significant sales to highlight issues like Gaza's plight.

The company's decision to close was also motivated by customer concern, and it suggested that other regions might follow suit in support of Gaza.

Founded in 1995 in Dorset, Lush is known for handmade products and ethical sourcing, and considers its store closure a necessary stand for humanitarian advocacy.