The retailer reports strong sales of big-ticket items and a positive outlook, supported by factors such as decreased mortgage rates and the return of the 'Never Knowingly Undersold' price promise.

To celebrate its 100-year-old 'Never Knowingly Undersold' price promise, John Lewis will launch a campaign called 'Tableau' on September 4, emphasizing its relevance and trustworthiness today.

Managing director Peter Ruis highlights that the partnership with Topshop aligns with John Lewis’s strategy of offering beloved brands with trusted service, emphasizing British style and accessibility.

This move follows Topshop's limited return to physical retail earlier this year through a partnership with Liberty, marking its first significant UK high street presence since closing all stores in 2021.

In 2025, John Lewis is investing over £800 million in store upgrades, including new beauty halls, revitalized floors, and casual dining, to enhance customer experience.

To support growth, John Lewis has appointed Anna Braithwaite as chief customer officer and Dom McBrien as chief digital and omnichannel officer, both starting October 1.

This collaboration with Topshop signifies a major step for both brands, with Topshop returning to UK high streets after its hiatus, including recent partnerships with Liberty and relaunching its physical presence.

John Lewis is partnering with Topshop to bring the fashion brand back to high streets across the UK, starting in February 2026, with Topshop products available in 32 stores and Topman in six, aiming to attract more young customers.

This collaboration marks Topshop's return to physical retail in the UK after closing all its stores in 2021 due to financial difficulties and being bought by ASOS, with the brand previously peaking at over 500 outlets worldwide.

Topshop's relaunch includes a dedicated area within John Lewis stores, featuring around 120 items such as denim, footwear, and jackets, with prices up to £250, staffed by trained personnel to enhance the in-store experience.

Michelle Wilson, Topshop's managing director, expressed confidence that the partnership will generate excitement, attract new shoppers, and meet customer demand for seeing and trying products in-store.

Meanwhile, John Lewis is strengthening its focus on homewares, investing in its own brand, launching a bi-annual magazine called Foundation, and planning to introduce new exclusive partnerships like with Deliciously Ella.

John Lewis has seen a 40% increase in beauty sales over five years and recently launched its first multi-sensory beauty hall in Liverpool, featuring 132 premium brands and a partnership with Rihanna’s Fenty Beauty.