Conservative MP George Freeman has reported a deepfake video of himself to the police, which falsely shows him announcing his defect to Reform UK, a claim he explicitly denies.

Freeman expressed concern over the rise of political disinformation and extremism, emphasizing that the manipulated video was created without his consent and is a serious offense.

He highlighted the potential of such disinformation to distort democracy and increase extremism, urging the public to report such content rather than share it.

Freeman officially reported the incident to the police, stressing the importance of investigating the misuse of his image and voice.

He has taken legal action by notifying authorities and contacted Norfolk Police for further comment on the case.

Freeman urged the public to report the fake video if seen and to refrain from sharing it, involving law enforcement to investigate.

The fake video, which circulated widely on social media, falsely depicted Freeman criticizing the Conservative Party and claiming he was leaving to join Reform UK, statements he denies and had no intention of making.

Freeman, a former minister for science, innovation, and technology, has been vocal about the threat of AI-generated disinformation, which he considers a serious threat to democratic processes.