Hero products in the campaign come from Oura, De’Longhi, Dyson, and Shark.

The casting process revealed Jack learned of his role only after auditioning and watched the final cut via Zoom the night before it aired.

The 2025 John Lewis Christmas advert centers on the emotional power of thoughtful gifting, with Alison Limerick’s Where Love Lives reinterpreted by Labrinth as its soundtrack, telling the story of a father receiving a vinyl record from his son and revisiting cherished memories.

Limerick’s career began with backing vocals for groups like Grand Union Orchestra and This Mortal Coil, before a standout solo trajectory that included a 1990 anthem and subsequent chart entries.

The campaign debuts on Channel 4 during Great British Bake Off on November 4, supported by behind‑the‑scenes content and cross‑channel executions across out‑of‑home, print, digital, and radio.

Public reception is captured through social media quotes ranging from praise to criticism, reflecting a spectrum of responses.

The article links to related pieces for readers to explore more about the campaign and its reactions.

Metro’s historical ranking framework places the past campaigns in a numbered list by emotional resonance, with The Long Wait topping the list for its narrative impact.

Industry context notes a modest overall dip in TV ad spend, while social media and online video continue to grow, making digital and social channels crucial for campaigns.

Reception is polarised, with some viewers finding the 2025 advert divisive or less memorable, underscoring the subjective nature of its impact.

Background on the author’s perspective and credibility is provided, including her role at Creative Bloq and related industry context.

The full advert is expected to release on social media first, with a television premiere later; an embedded version will be added when available.