Diageo Appoints Sir Dave Lewis as CEO Amidst Market Challenges and Strategic Shift
November 10, 2025
Diageo has appointed Sir Dave Lewis, former Tesco chief executive, as its new chief executive starting January 1, succeeding interim CEO Nik Jhangiani who will revert to chief financial officer after Sir Dave assumes the role.
Lewis brings decades of leadership experience from Tesco, Unilever, Ben & Jerry’s, and Marmite, and has been knighted in 2021.
Analysts see a mix of cautious optimism for a cultural and efficiency overhaul at Diageo, while acknowledging long‑term macro factors may cap rapid recovery.
Beyond Meat had signaled a non-cash impairment charge and guidance reflecting ongoing operating uncertainty, with third-quarter net revenue expected in a mid‑range of $68 million to $73 million.
Diageo faces industry headwinds including declining drinking rates among younger consumers and external pressures like weight‑loss drugs impacting alcohol demand and macro volatility.
TSMC’s stock has risen this year, signaling resilience even as global markets slow.
Diageo posted flat organic net sales in the first quarter and trimmed its sales and profit forecasts, setting context for any stock moves.
Diageo maintains a substantial marketing budget and may pursue near‑term financial engineering—cost cuts and portfolio optimization—to restore investor confidence while long‑term growth remains uncertain.
Diageo’s shares have fallen on weaker sales and a disappointing trading outlook, following cost‑cutting, tariff headwinds, and a first sales decline in four years previously.
Debra Crew, who previously led a major cost‑cutting plan, resigned in July, and the new appointment signals a strategic leadership transition for Diageo.
Lewis acknowledges market headwinds but emphasizes opportunities to create shareholder value through strong leadership and strategy.
Possible strategies for Lewis include reviving key brands, potentially repositioning underperformers to improve margins and focus marketing on top performers.
Summary based on 12 sources
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Sources

The Guardian • Nov 10, 2025
Can Drastic Dave refresh the fortunes of drinks giant Diageo?
The Guardian • Nov 10, 2025
Troubled drinks giant Diageo names former Tesco boss to lead turnaround push
Evening Standard • Nov 10, 2025
Guinness maker Diageo hires former Tesco boss for top job