Plymouth, Stafford and Wigan emerge as the top housing hotspots for 2025, with Plymouth posting the largest annual jump in home values at 12.6% and average values rising to £278,808.

Rounding out the top 10, Wakefield, Mansfield, Woking, Liverpool, Rugby, Falkirk and Hull also show growth, with year-end values accompanying increases from 8.7% down to 6.5%.

Stafford and Wigan follow closely, recording 12.0% and 10.5% increases to £321,248 and £249,562 respectively.

Savills notes a slowdown in price falls at the top end since the budget, with tax changes influencing demand for high-value homes and shaping prime-market dynamics.

Regional differences remain pronounced in the UK housing market, with price moves highly localized and driven by local investment and policy shifts.

In prime London, price declines persisted in 2025, though some improvement occurred in outer prime London and regional markets compared with the prior quarter.

Overall, London prices stalled, dipping 0.1% to £574,514, continuing to be the most expensive UK region, with mixed performance between prime central London and outer areas.

Scotland’s prime market outperformed its neighbors, with Edinburgh prime values rising 2.1% amid constrained supply and signs of a bottoming in the broader market.

Lloyds stresses that location decisions hinge on community, commute and lifestyle, and advises researching local price swings to understand deposits, stamp duty and moving costs.

The report notes that local price swings can materially affect deposits and stamp duty, highlighting opportunities to find value in northern regions and Scotland.

Amanda Bryden, head of mortgages at Lloyds, emphasizes blending price with community and lifestyle in location choice, noting affordability advantages in the north and Scotland relative to the South of England.

The analysis uses Lloyds mortgage data from October 2024 to October 2025, including locations with at least 150 mortgage offers and excluding buy-to-let and shared ownership.