The Belfast Sephora store will be a 2,550-square-foot beauty playground featuring exclusive viral brands such as Rhode by Hailey Bieber, Haus Labs by Lady Gaga, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28, alongside established names like Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol de Janeiro, and Kosas.

Additional well-known brands on the shelves include Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol de Janeiro, and Kosas.

The island of Ireland debut will include exclusive brands and established favorites, with Rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28 making their local debut, while Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol de Janeiro, and Kosas are also stocked.

The Belfast grand opening is described as an iconic moment featuring entertainment from local and emerging talent, curated queue experiences, and local culinary offerings, with potential on-the-spot prizes announced via Sephora UK’s Instagram.

The opening event is planned with entertainment, curated queue experiences, and local culinary offerings, including potential on-the-spot prizes.

Sephora hints at a grand opening with entertainment, exclusive experiences, and cross-promotion via its Instagram account, plus potential on-the-spot prizes.

Sephora UK announced its first store on the island of Ireland will open in Belfast's Victoria Square on February 12, 2026, marking its 13th UK store and first in Northern Ireland.

Key voices include Sarah Boyd, Sephora UK managing director, calling the Belfast debut a milestone and commitment to beauty playgrounds nationwide, and Julie King of Commerz Real describing the arrival as a milestone for Victoria Square and Belfast’s retail prominence.

Following recent expansion, Sephora UK added five new stores in 2025 and aims to reach 20 UK locations by the end of 2026, with Bristol’s Cabot Circus planned for spring 2026.