John Lewis is launching a comprehensive sports and wellness concept across its stores, integrating sportswear, footwear, wearable tech, recovery products, AI-powered fitness, and expert services into one destination as part of an £800 million transformation.

Shoppers will have access to free gait analysis to help choose the right footwear and other wellness products.

Oxford Street is among the first stores to benefit, with redevelopments planned for Liverpool, Cheadle, and Glasgow, with departments of around 5,000 square feet each.

The move signals a strategic shift to grow fitness-related product categories and services as consumer interest in health and exercise rises.

The relaunch aims to broaden assortment, improve in-store and online experiences, and integrate wellness initiatives to attract more customers.

Industry context shows retailers are prioritizing health and fitness to differentiate themselves and drive traffic amid competitive conditions.

Exact investment figures, timelines, and specific initiatives were not disclosed in the excerpt, but the emphasis remains on growth and modernization of the sports and wellbeing segment.

This move aligns with a broader strategy to create inspiring, joined-up shopping experiences across physical stores, online, and mobile platforms.

The initiative fits a broader strategy to transform the brand and enhance both physical stores and digital offerings to support customers’ fitness journeys.

The wellness market is projected to grow to £141 billion by 2034 at a 3.6% CAGR, positioning John Lewis as a key player in this category.

Monthly Jog Lewis running clubs will be established at all four locations to enable group runs, product testing, expert advice, and community engagement.

The Oxford Street department is already open, with John Lewis Cheadle set to open on 26 August.