Each artist will curate community-led initiatives in their hometowns to support local youth groups, including meaningful donations.

Spotify launches the Hometown series, a three-stop frontline concert event featuring Jorja Smith in Walsall, Nemzzz in Manchester, and Beabadoobee in London, with exclusive in-person access for top fans before the release of concert films.

The Hometown initiative builds on Spotify’s intimate-live projects with UK artists, reinforcing a strategy to champion homegrown talent through live performances and community impact.

Beabadoobee is BRIT Award-nominated and is noted for her broader influence in London’s alternative music scene.

Beabadoobee’s London show ties to her new album Pylon, due mid-September, with a collaboration with The Avenues to back youth initiatives.

Beabadoobee’s September 17 London finale aligns with the Pylon release and she emphasizes how London shaped her early music and community ties.

Beabadoobee’s London finale revisits her early club gigs and will feature a collaboration with The Avenues to support youth initiatives; Pylon is set for September 18.

Spotify presents the initiative as part of a broader aim to bridge online and offline experiences through its live performance and concert-film portfolio.

The Avenues Youth Project in E10 will benefit from Beabadoobee’s involvement, highlighting Spotify’s emphasis on local impact and youth support.

Overall, the series combines live performances with community engagement and exclusive concert films, bringing fans closer to artists by situating shows in meaningful places from their past.

Ticketing details are forthcoming, with plans to capture both live performances and related media content for Spotify subscribers and audiences.

The series emphasizes returning to origins, placing audiences and local communities at the heart of each artist’s journey.