London City Lionesses have secured what is described as the biggest sponsorship deal in a women's shirt by signing with Nike, signaling a major commercial milestone for the club.

The front-of-shirt branding will debut on the season’s opener against Manchester United in Bromley, with kickoff at 19:00 as London City hosts United.

Nike’s partnership represents a long-term commitment to develop women’s football, align with London City’s mission to raise standards, and support players and fans.

CS Sedan Ardennes launch their 26-27 third kit with Kappa, featuring a black base, a gothic ARDENNES wordmark, and a white crest to complete the lineup.

Levante UD and Macron reveal their 26-27 fourth kit to celebrate a decade-long collaboration, showcasing a navy base with an azulejo-inspired pattern, debuting in early September against Málaga.

Existing supporters can add the front-of-shirt Nike logo to their kit for free at the team store on matchdays, with purchases available via store or online link.

Melbourne Victory signs a multi-year deal with Elite Eleven as official Technical Kit and Apparel Partner for four seasons, replacing Macron and launching training and lifestyle lines under a campaign banner.”

Analysts question how the club will balance high expenditure with Women’s Super League wage-cap rules, which cap wage outlay relative to revenue plus owner contributions.

Michele Kang has heavily invested to elevate London City to the WSL, and she also owns OL Lyon and Washington Spirit within her multi-club portfolio.

Kang’s holdings include Washington Spirit and Lyon, and her multi-club approach is focused on advancing women’s soccer development and U.S. programs.

Putellas announced the Nike sponsorship on Instagram, underscoring her involvement with London City.

The Nike deal is expected to dramatically boost London City’s finances, contrasting with the club’s prior revenue and losses from the 2024-25 cycle.