TikTok is introducing a digital watermark called Content Credentials to label AI-generated content in an effort to combat misinformation and interference in U.S. elections.

The initiative is part of a larger industry movement, with major players like Meta and Google also developing AI content labeling systems.

TikTok is collaborating with the Coalition for Content Provenance and Authenticity to employ their technology for attaching metadata to AI-generated content.

The company is joining the Adobe-led Content Authenticity Initiative, advocating for industry-wide adoption of the new content verification standards.

TikTok already has a policy that promotes voluntary user labeling of AI-generated content, specifically for realistic images, audio, and video.

Amidst these developments, TikTok is also facing legal challenges, including a lawsuit it filed against an American law that could force the app to be sold or shut down in the U.S. next year if not complied with.