NBA Inks $76 Billion TV Deal, Amazon Scores Major Win Over Warner Bros. Discovery
July 24, 2024
The NBA has secured a new 11-year national television deal worth $76 billion with Walt Disney Company, NBC Universal, and Amazon, starting from the 2025-26 season, with Amazon winning a key media rights package over Warner Bros. Discovery.
Warner's CEO, David Zaslav, is contemplating legal action against the NBA after losing out on the media rights package to Amazon.
Warner's loss in the NBA rights deal may impact its leverage in future negotiations and heavily affect its TNT cable network, raising concerns for the sports division.
The NBA is considering TNT's counteroffer but leans towards Amazon's bid, potentially leading to legal action from TNT.
Warner Bros. Discovery claims to have matched Amazon's offer with a letter of credit for a potential $5.4 billion upfront payment.
The new TV deals with Amazon and others are valued at over two and a half times the league's current agreements, indicating a significant financial commitment.
Amazon's deal includes a 'poison pill' clause placing $5.85 billion in escrow for the first three years.
The NBA's new deal, estimated at $75 to $76 billion over 11 years, aims to enhance the fan experience and expand content distribution.
NBC will pay $2.5 billion for the 'B' package, covering playoff games and two primetime windows per week on Tuesdays and Sundays.
The NBA's deal with Amazon signifies a shift towards streaming sports, departing from traditional broadcasters like Warner Bros. Discovery, which aired NBA games on TNT for almost 40 years.
Jay Marine, the global head of sports at Prime Video, expressed enthusiasm about partnering with the NBA to enhance the sports viewing experience.
Summary based on 40 sources
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Sources

The Guardian • Jul 24, 2024
NBA jilts TNT Sports in new $76bn TV deal with ESPN, NBC and Amazon
The Verge • Jul 24, 2024
The NBA’s new TV deals put a lot of games on Amazon’s Prime Video starting in 2025