A Republican group is launching a substantial $15 million ad campaign aimed at swing voters, opposing GOP presidential nominee Donald Trump as the 2024 election approaches.

This initiative marks the final major push of the '2024 Republican Voters Against Trump' campaign ahead of the upcoming November election.

Key battleground states targeted by this campaign include Pennsylvania, Michigan, Wisconsin, Arizona, and Nebraska.

Sarah Longwell, the executive director of the group, highlights the necessity of informing swing voters about the stakes involved and encourages them to vote their conscience.

The campaign will feature testimonials from former Trump supporters who are now endorsing Democratic candidate Kamala Harris.

One notable testimonial comes from Ken, an ex-Trump voter, who criticizes Trump's 'incessant lying' and describes voting for Harris as a 'no-brainer.'

Another former supporter, Norma, expresses her distrust in Trump, fearing he could lead the country down a 'really evil, dark path.'

In addition to digital advertisements, the campaign will utilize billboards to disseminate anti-Trump and pro-Harris messages.

Longwell argues that it is possible for conservatives to repudiate Trump while still maintaining their core values.