Apple's App Store Shift: Developers Gain Freedom with External Payment Options After Epic Court Ruling
May 2, 2025
Previously, Apple mandated that all in-app purchases go through its payment system, which included a controversial 30% commission that faced opposition from companies like Spotify.
Apple has updated its App Store Guidelines, allowing developers to direct users to external purchasing options, a significant shift following the Epic v. Apple court ruling.
Conor McLaughlin from Aghanim emphasized that developers should own their relationships with players, and this ruling supports that vision.
Industry leaders are optimistic about these changes, noting the potential for web shops and direct-to-consumer sales strategies.
The implications of these developments will be a key topic at the upcoming Dubai GameExpo Summit on May 7th and 8th, 2025.
This update will introduce alternative payment methods, with other companies like Spotify and Proton also working on similar changes.
Experts believe this change could lead to a more decentralized digital marketplace, empowering both developers and consumers.
Tim Sweeney, CEO of Epic Games, highlighted the importance of this moment for developers, suggesting it could reshape the digital economy.
This development raises important questions about the future of the app ecosystem and its impact on payment standards across the tech industry.
The recent end of tariff exemptions for items valued under $800 has resulted in significant cost increases for certain products, complicating the landscape for developers.
This new model aims to support indie developers by reducing financial risk, particularly in the years following a game's launch.
Increased competition among payment systems may lead to better pricing for consumers and provide developers with greater freedom in monetizing their apps.
Summary based on 137 sources
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Sources

TechCrunch • May 2, 2025
Apple changes US App Store rules to let apps link to external payment systems

