Mattel Hikes Toy Prices Amid Tariffs; Holiday Shortages and Higher Costs Loom

May 6, 2025
Mattel Hikes Toy Prices Amid Tariffs; Holiday Shortages and Higher Costs Loom
  • Mattel Inc. has announced price increases on select toys in the U.S. to offset rising costs from tariffs imposed on Chinese imports, which can reach as high as 145%.

  • Due to uncertainties in consumer spending, particularly ahead of the holiday season, Mattel has suspended its full-year guidance for 2025.

  • Retailers are facing challenges with restocking as initial inventory levels drop, raising concerns about potential shortages this summer.

  • In response to anticipated price hikes and shortages, consumers are adjusting their shopping behaviors, opting for early purchases as the holiday season approaches.

  • Supply chain issues are exacerbated by a rush to import goods before tariffs were enacted, particularly affecting U.S. ports.

  • These supply chain disruptions are extensive, impacting not only factories but also upstream suppliers, complicating recovery efforts.

  • Even if a trade deal with China is reached, the shipping industry is grappling with increased blank sailings, which may delay product availability for the holiday season.

  • Recent manufacturing data from China shows factory activity has dropped to a 16-month low, further straining U.S. retailers' supply chains.

  • Retail analysts warn that consumers can expect higher prices and fewer discounts during the upcoming holiday shopping season due to these tariffs.

  • The ongoing trade conflict between the U.S. and China has led to tariffs exceeding 100% on various goods, significantly disrupting global supply chains.

  • Some suppliers are diversifying their manufacturing sources outside China to mitigate inventory shortages as tariffs continue to impact costs.

  • The New Jersey Halloween & Costume Association has reported substantial price increases for costumes and masks, reflecting the broader impact of tariffs on consumer goods.

Summary based on 37 sources


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