Celebrating its 90th anniversary in 2025, Monopoly remains a globally popular game with over one billion players worldwide, offering diverse formats including digital and in-person experiences.

Reintroducing Monopoly is part of McDonald's broader strategy to boost sales and loyalty, which has seen customer visits more than double; the company aims to reach 250 million active loyalty members globally by 2027, up from around 170 million.

The Monopoly promotion is expected to significantly enhance McDonald's loyalty program, which plays a crucial role in US revenue, as the company plans to expand its global loyalty membership.

Customers can combine physical and digital game pieces for winning combinations, with some prizes being revealed instantly to encourage engagement.

Participation in the game is free, with detailed rules available online, and it is designed to bring families and fans together through nostalgic and modern gameplay experiences.

Customers who pre-register between September 29 and October 5 will receive 500 bonus MyMcDonald's Rewards points, encouraging early engagement.

This campaign aims to boost McDonald's Q4 sales by increasing foot traffic and digital orders, leveraging nostalgia while appealing to younger, digitally-savvy consumers.

McDonald's is bringing back its iconic Monopoly game in the U.S. starting October 6, after nearly a decade, with both physical and digital game pieces accessible through the McDonald's app and select menu items.

In mid-2025, McDonald's sales saw a 2.5% increase in the US, driven by promotions like Monopoly, the Minecraft Movie tie-ins, and new menu items such as crispy chicken strips.

Participants in the Monopoly promotion can win a variety of prizes, including free food, 1 million American Airlines miles, a Jeep Grand Cherokee, and a grand prize of $1 million.

The Monopoly promotion has a controversial history, notably a 2001 FBI investigation that uncovered a rigging scheme led by security official Jerome Jacobson, who embezzled high-value game pieces and defrauded McDonald's of over $20 million.