Katseye debuted in 2024 with the EP SIS (Soft is Strong) and the viral single Touch, kickstarting global attention and rapid North American tour demand.

Katseye, a six-member multiracial group formed via Netflix’s Pop Star Academy, is backed by Hybe and Universal Music Group, aiming for a mainstream K-pop–style identity with English-language songs and diverse backgrounds.

Members span diverse origins—Sophia (Philippines), Yoonchae (Korea), Manon (Swiss-Italian and Ghanaian roots), Daniela (Venezuelan-Cuban), Lara (Indian descent), Megan (mixed heritage)—and they primarily sing in English to reach a global audience.

Their image, crafted by Humberto Leon, blends a K-pop structure with a tomboy-rebellious vibe, using elements like boys’ blazers to create a distinct visual identity.

Following their debut, the group began a North American tour with tickets selling out quickly, signaling strong market reception.

Leon, a fashion veteran behind Opening Ceremony and Katseye’s creative direction, anchors the group with a storytelling-driven, authentic style that emphasizes cultural representation across uniforms, accessories, and hair/makeup.

Positioned as a modern Gen Z-powered force, Katseye aims to be relatable and inclusive beyond girls, appealing across genders and ages with a focus on authenticity and representation.

Since SIS and Touch, Katseye has drawn widespread attention and growing touring demand across North America.

Their ongoing North American tour, amplified by a Grammy nomination, is set to expand their reach while performances maintain relatability and distinctive style for a broad audience.

The June-released EP Beautiful Chaos features tracks like Gnarly, M.I.A, and Gabriela, showcasing individual vocal ranges and cultural influences within a cohesive group sound.

Their collaboration is highlighted as a case study in turning reality TV exposure into sustained cultural and commercial impact for a musical group.

Gabriela introduces a Latin flavor with Daniela’s Spanish vocal part, underscoring Katseye’s emphasis on vocal diversity and representation.