Atlanta Hawks Secure Multiyear Broadcast Deal with Gray Media for Free Over-the-Air Games

July 16, 2026
Atlanta Hawks Secure Multiyear Broadcast Deal with Gray Media for Free Over-the-Air Games
  • Gray Media and the Atlanta Hawks announced a multiyear broadcast deal for the 2026-27 season to air all non-national Hawks regular-season games on WANF and Peachtree Sports Network, making free over-the-air access available to fans across Georgia.

  • Executives stressed a fan-centric approach, aiming to maximize accessibility and enhance the overall fan experience, with three preseason games included in the new plan.

  • The announcement was issued as a brief update focusing on the partnership, without detailing regional impact, revenue sharing, or rival negotiations.

  • Mouhamed Gueye suffered a fractured left foot and underwent surgery on July 15, reducing the team’s depth.

  • The contract is described as multiyear, with annual rights fees expected to be in the $8–10 million range, notably lower than the prior $30 million deal, offset by greater reach and potential gains in merchandise, ticketing, and advertising.

  • Projected opening lineup for a season-start scenario could feature CJ McCollum, Nickeil Alexander-Walker, Dyson Daniels, Jalen Johnson, and Onyeka Okongwu.

  • The deal covers television rights, though specifics such as duration beyond 2026-27 and platform details were not disclosed in the excerpt.

  • The 2026-27 season is poised to be a roster overhaul led by Jalen Johnson, with Trae Young moving out of the backcourt and new players and extensions entering the fold.

  • Hawks roster moves included drafting Kingston Flemings and Zuby Ejiofor, signing CJ McCollum and Jock Landale, and acquiring Aaron Wiggins via trade, with Devin Carter also joining from Sacramento.

  • ANF’s general manager called the deal exciting and significant for viewers and the local market.

  • The announcement was reported by the Atlanta Journal-Constitution and tied to ajc.com coverage detailing terms and implications.

  • The deal covers the 2026-27 season, with no announced terms beyond that period; future seasons will be monitored.

Summary based on 25 sources


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