Luster, an Indianapolis-based AI-powered predictive enablement platform for sales teams, announced a $3 million Seed round.

Source: Jessica Prah of Paramount Public Relations.

Early customers include Cars.com, ShipBob, and Zylo, signaling initial traction across B2B segments.

The platform combines predictive insights with AI-driven practice and real-time coaching to boost performance and give leaders measurable visibility into outcomes.

The funding was co-led by High Alpha, a Indiana-based venture studio and B2B SaaS-focused VC, and Ivy Ventures, a Midwest-focused early-stage investor.

Industry context centers on SaaS, AI, sales enablement, and predictive coaching.

Company website: https://www.luster.ai/.

Funds will be used to accelerate product enhancements, expand workflow integrations, and grow the team to meet demand for AI-driven predictive sales coaching.

Luster was founded in 2024 to help customer-facing teams prevent revenue-impacting mistakes by diagnosing skill gaps, predicting where issues may surface in upcoming calls, and prescribing tailored interventions.

Funding details: Luster, Inc. raised $3.0M in a Seed round in October 2025, led by High Alpha and Ivy Ventures; additional investors not listed.