Yahoo Snaps Up AI App Artifact, Eyes Personalized News Revolution
April 2, 2024
Yahoo has acquired AI news app Artifact, created by Instagram's co-founders.
Instagram's co-founders will advise Yahoo but won't join the company full-time.
Artifact's technology will be used to improve Yahoo News and may extend to other Yahoo services.
The Artifact app will be shut down as its technology is assimilated into Yahoo's platforms.
The acquisition showcases a trend towards AI-driven personalization in news media.
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