Major discounts on Pokémon games and merchandise are available on Pokémon Day, including titles like Pokémon Legends: Arceus and New Pokémon Snap, along with PowerA's Pikachu controller and Pokémon collectibles.

The Pokémon Trading Card Game is expanding with the announcement of the Pokémon TCG Pocket, a mobile version set for a 2024 release, though it has received mixed early reviews.

Pokémon Legends Z-A, a new game set in a historic version of Lumiose City, offers a fresh narrative entwined with the region's electric power grid and the Legendary Pokémon Zygarde.