Cleveland Cavaliers coach J.B. Bickerstaff has received threatening messages from sports gamblers.

Bickerstaff's ordeal underscores the potential dangers associated with the NBA's growing embrace of sports gambling.

The coach's experience has raised concerns about the added pressure and risks for those involved in the NBA.

The NBA is facing a conundrum as it seeks to balance fan engagement with safety, as it plans to include betting in the NBA League Pass.

The league's push towards sports betting, including sportsbooks in arenas and a potential Las Vegas expansion, is sparking debate and concern from industry insiders.