Music Reunited: TikTok Strikes New Deal with Universal, Unmutes Top Hits

May 3, 2024
Music Reunited: TikTok Strikes New Deal with Universal, Unmutes Top Hits
  • TikTok and Universal Music Group have ended their three-month dispute with a new licensing agreement.

  • The agreement restores access to UMG's music catalog, including tracks by SZA, Bad Bunny, Kendrick Lamar, and Ariana Grande on TikTok.

  • Previously muted TikToks featuring UMG music will be reactivated with their original soundtracks.

  • UMG's artists and songwriters will benefit from the deal through new monetization opportunities and collaborative campaigns.

  • TikTok has agreed to remove AI-generated music and improve recognition for artists and songwriters.

  • Despite a potential US ban looming over TikTok due to its ties with China's ByteDance, the deal is set to double Universal's TikTok-related revenue to €200 million.

Summary based on 16 sources


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