Coupang Announces $1 Billion Compensation After Massive Data Breach, Faces Scrutiny and Criticism
December 29, 2025
Investigators, led by the Seoul Metropolitan Police Agency, suspect an insider breach, with parliamentary scrutiny underway and founder Kim Bom facing criticism for not attending hearings.
In broader tech news, Thierry Breton's first interview after US sanctions and the public release of Nokia's archived mobile design plans were noted.
Lawmakers and consumer groups criticized the plan as voucher-based and undervaluing the breach, arguing it may primarily serve as a business move rather than genuine restitution.
Coupang unveiled a compensation package totaling about 1.69 trillion won (roughly €1 billion) to 33.7 million account holders after a data breach that exposed names, emails, phone numbers, shipping addresses and order histories.
The breach began in June 2025 and went undetected until November 18, 2025, with payment details and login credentials reportedly not compromised.
Coupang’s compensation plan and related developments were framed within the coverage of the incident, including ongoing investigations and regulatory attention.
Legal implications include South Korea’s Personal Information Protection Act enforcement, a U.S. class-action over misrepresentation of cybersecurity and delayed disclosure, and potential broader global exposure.
Interim CEO Harold Rogers framed the move as a responsible step to restore trust, promising to fulfill duties and apologize to customers.
Rogers reiterated the company’s commitment to customer-centricity and rebuilding confidence following the breach.
The breach affected reputation, with some customers migrating to competitors and mixed social reactions, though initial stock movement reflected a partial confidence rebound.
Coupang pledged cybersecurity upgrades, stricter internal access controls, enhanced employee monitoring, and training investments, with founder Kim Bom agreeing to cooperate with authorities.
The compensation announcement followed the breach disclosure by more than a month.
Summary based on 5 sources
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Sources

SecurityWeek • Dec 29, 2025
Coupang to Issue $1.17 Billion in Vouchers Over Data Breach
Meyka • Dec 29, 2025
Coupang to Pay $1.18 Billion in Compensation Over South Korea Data Leak
