M&S is launching the Nutrient Dense range, a line of 20 meals and snacks designed to help people on GLP-1 weight-loss medications maintain adequate nutrient intake by prioritizing nutrient density over calories.

Annette Peters, M&S head of food trends, says the range aims to help customers meet nutritional targets, especially those reducing intake due to weight-loss medications.

The Nutrient Dense range will be available in M&S Foodhalls starting January 5.

The move follows rising use of GLP-1 weight-loss drugs like Mounjaro and Wegovy, with UK sales data showing a sharp uptick in mid-2024 and ongoing private purchasing trends.

Sales data indicate a large surge in GLP-1 drug purchases in 2024, signaling growing demand for compatible food options.

There is ongoing scrutiny of GLP-1 drugs due to potential side effects, including pancreas-related issues, prompting renewed health research into their safety.

The initiative sits within a broader trend of retailers creating nutrient-dense foods to complement GLP-1 treatments and support balanced diets.

Morrisons has launched a similar GLP-1 friendly line in partnership with Applied Nutrition, signaling industry-wide interest in this space.

Pharmaceutical developments, including anti-obesity pills potentially cheaper and easier to distribute than injections, could influence the weight-loss drug market.

M&S emphasizes that Nutrient Dense meals aim to support digestion and long-term health, highlighting high-fibre options like Oaty Super Seeded Bread with substantial fibre per serving.

The range comprises 20 items, each containing at least one of ten micronutrients, with examples spanning salads, bowls, breads, and meals featuring vitamins, minerals, fibre, and protein.

Weight-loss jabs such as Wegovy, Zepbound and Saxenda are rising in popularity in the UK but remain expensive, prompting retailers to tailor offerings to this market.