Paramount Ups Bid for Warner Bros. Discovery Amid Regulatory Scrutiny and Industry Concerns
February 10, 2026
Industry groups warn about potential job losses and reduced content diversity from further consolidation, even as supporters argue mergers could bring consumer benefits through a larger content library.
Paramount is sweetening its hostile bid for Warner Bros. Discovery with a ticking-fee of 25 cents per share, totaling about $650 million per quarterly extension beyond year-end, and it will fund a $2.8 billion Netflix breakup payout tied to Warner’s merger with Netflix.
Antitrust concerns and the potential reshaping of the entertainment landscape are central if either deal proceeds.
A second DOJ inquiry response reinforces Paramount’s stance on regulatory leverage and contrasts with Netflix’s posture.
Paramount reiterates the bid is fully backstopped by Ellison family equity, underscoring confidence in regulatory approval and speed of the deal.
Regulators are scrutinizing the moves, with the U.S. Department of Justice reviewing both the Netflix-WBD agreement and Paramount’s bid, and Paramount noting clearance from German authorities for its tender offer.
The coverage notes ongoing public and political dynamics, including ties between the Ellison family and former President Trump, and Netflix CEO Ted Sarandos’s interactions with policymakers on regulatory scrutiny.
The development sits within broader media-consolidation tensions, with regulatory scrutiny and Paramount’s aggressive strategy to protect its interests.
Paramount’s brinkmanship aims to win regulatory approval quickly and pressure Warner’s board to negotiate, with Redbird Capital’s Gerry Cardinale pushing to move objections aside.
Paramount has been going directly to shareholders, backed by prominent figures, while political scrutiny focuses on foreign influence and regulatory risk around the deal.
Both sides claim consumer and industry benefits, while unions and trade groups raise concerns about jobs and competition in streaming and entertainment.
Paramount says it has answered the DOJ’s second request and argues its position is stronger than Netflix’s in regulatory discussions.
Summary based on 19 sources
Get a daily email with more World News stories
Sources

Business Insider • Feb 10, 2026
David Ellison's Paramount adjusts WBD bid as it battles Netflix
CNBC • Feb 10, 2026
Paramount sweetens WBD bid, but stops short of raising its per-share value
CNN • Feb 10, 2026
Paramount sweetens hostile bid to stop Netflix-Warner Bros. deal
Los Angeles Times • Feb 10, 2026
Paramount sweetens its offer for Warner Bros. Discovery - Los Angeles Times