Phuket is cementing its role as Thailand’s tourism powerhouse, earning the title the ‘Pearl of the Andaman’ and signaling its emergence as a premier global destination.

Phuket aims to attract 14 million visitors in 2026, supported by safety improvements, convenience, service quality, and longer stays to encourage repeat visits.

The island’s rebound signals broader implications for global travel, including stronger airline route viability, more competitive fares, and renewed confidence in Thailand’s beach capital among international markets.

Phuket has achieved a record aviation milestone that marks a symbolic turning point in Thailand’s tourism resurgence, reinforcing its status as a leading gateway in Southeast Asia’s travel revival.

Ongoing infrastructure investments, upgraded amenities, and improved transport links are aimed at delivering a seamless visitor experience and attracting diverse traveler segments.

Pre-pandemic benchmarks from 2019 show 374 flights and 71,387 passengers, underscoring the scale of recovery from COVID-19 impacts.

Phuket’s resilience stems from diversified demand, continued airport and transport enhancements, and coordinated work among local authorities, tourism bodies, airport operators, hospitality firms, and community stakeholders.

Travel guidance for 2026 encourages early bookings during peak seasons, exploring areas beyond Patong, planning around airport traffic, and considering shoulder seasons to secure better rates.

Governor Nirat Pongsitthaworn credits recovery to coordinated efforts among government agencies, the Tourism Authority of Thailand, private sector operators, and local residents, highlighting Phuket’s hospitality as a driver of sustained visitation.

The growth is expected to boost the local economy by expanding hospitality, local businesses, and job opportunities, spreading benefits across the community.

The surge is driven by strong international connectivity—from China, India, Australia, Singapore, the Middle East, and Europe—alongside steady domestic support on Bangkok–Phuket routes, appealing to luxury travelers, digital nomads, families, honeymooners, cruise tourists, and adventure seekers.

Looking ahead, authorities emphasize sustainable tourism, continued private–public collaboration, and resilience to ensure growth benefits residents and visitors alike.