The Masters unveiled a new three-story Player Services Building at Augusta National behind the practice range, designed to put players and their teams in a private, premium environment.

The ground-floor features a main locker room with 100 lockers, each equipped with a safe and charging shelf, plus gold-plated Masters emblems on locker handles, with access prioritized for players and their teams rather than the public.

An underground garage is connected via a tunnel under Magnolia Lane, and a Magnolia Lane-themed corridor wall displays Alister MacKenzie’s hole designs, grounding the facility in Augusta’s history.

Lockers are assigned non-alphabetically to ensure convenient proximity to fitness and recovery spaces, with high-profile players like Rory McIlroy, Scottie Scheffler, and Dustin Johnson placed in strategic locations.

The Associated Press contributed reporting, underscoring the feature’s credibility and wide distribution.

The design emphasizes tradition and privacy, with elements like letters from club founders, a Magnolia wood table, and nameplates chronicling Masters history—restricted to players, families, coaches, caddies, and support staff.

The upgrade preserves Augusta’s historical elements while expanding modern comforts, aligning with the club’s commitment to exceptional player experiences.

Captions reference the Augusta National clubhouse and past Masters practice rounds, anchoring the feature in the tournament’s longstanding tradition.

Photographs and captions highlight dogwood-framed views of the clubhouse and connections to iconic Masters figures and locations, signaling the building’s place in the event’s evolution.

The article includes first photos of the building, offering an exclusive look at the new facility.

Sports Business Journal reported the unveiling, with Golf Digest providing additional details on amenities and purpose.

Masters chairman Fred Ridley described the improvement as delivering facilities from arrival to departure unlike anything in sports, signaling unrivaled player comfort and prestige.