The moves also reflect broader cost-cutting and efficiency efforts intended to improve profitability during the turnaround.

April earnings showed about 6.2% growth in global comparable-store sales, signaling improving momentum despite restructuring, with the stock having risen strongly year-to-date before the latest cuts.

Starbucks is cutting about 300 U.S. corporate jobs and closing several regional support offices as part of CEO Brian Niccol’s Back to Starbucks turnaround plan, focusing on cost reduction while preserving frontline staff and international operations.

Frontline coffeehouse staff and international workers are not currently affected, even as the company reviews its corporate structure outside the United States.

As part of the restructuring, offices in Atlanta, Dallas and Chicago will close, while a new Nashville corporate hub is planned to potentially employ up to 2,000 people within five years.

The company says the reforms are aimed at sustaining momentum, achieving durable profitability, and maintaining a healthy cost structure to fund growth and ongoing investments in stores and customer experience.

Early results show positive momentum, including a 7.1% rise in U.S. same-store sales driven by a 4.3% increase in customer transactions.

Starbucks operates about 41,000 coffee shops globally and posted revenue growth of around 8% year over year in the latest period.

Niccol called the latest quarter a milestone in the turnaround, highlighting momentum in U.S. cafes and ongoing implementation of the strategy.

The job cuts and office consolidations are part of a broader strategic realignment to boost performance and efficiency across operations.

Despite strong sales growth, operating profit margins have narrowed since the turnaround began in late 2024, signaling ongoing profitability challenges.

Top executives could share up to $6 million each in incentive awards if cost-cutting goals are met by 2027, approved by the board.