Jetstar will start charging for carry-on bags placed in overhead lockers from February, changing its cabin baggage policy while keeping underseat bags free and introducing a Priority Carry-on option to optimize overhead space and speed up boarding.

CEO Stephanie Tully says the new model aims to improve on-time departures and space efficiency without abandoning the airline’s low-fares philosophy.

Expert opinions weigh in on whether the policy is divisive, highlighting differing views on fairness and impact for passengers.

Reception has been mixed, with some critics calling the fee a cash grab and others viewing it as a practical measure to reduce clutter and improve efficiency.

The policy has drawn international attention, with BBC reporting it and other outlets noting it will take effect in 2027.

Customers with existing bookings before February 2, 2027 will keep the old two-item allowance, while new bookings will include the Priority Carry-on option.

The report is presented as national coverage from The Sydney Morning Herald, linking related stories and ads to reflect standard news-format rather than an opinion column.

Public figures, including Victoria’s premier, express disbelief at the pricing while acknowledging it’s not surprising given Jetstar’s cost trajectory.

Industry analysts say Jetstar’s ancillary revenue approach may still be higher than some European low-cost carriers due to Australia’s higher operating costs and less competition.

Observers expect dissatisfaction among Australian travelers, noting fare competitiveness versus European peers and limited competition at home.

Some leaders argue this shift undermines consumer protections and increases travel costs, while Jetstar defends it as aligning with industry norms where ancillary revenues fund operations.

The article was updated early on August 5, 2026, reflecting ongoing coverage of the policy change.