The Emmy Awards will move from broadcast TV to Amazon Prime Video under a six-year deal, signaling a streaming-first approach to broaden global reach.

The 2027 Emmy ceremony is slated for September, with flexibility to adjust future dates if needed, continuing the September timing for now.

Cris Abrego, chair of the Television Academy, says the Emmys will be accessible globally, with audiences in more than 200 countries able to watch live.

The deal is valued around $20 million per year, though exact terms have not been disclosed.

Reports suggest Amazon paid roughly $20–$25 million annually for the rights, totaling upwards of $120 million over the six-year span.

Overall, the six-year arrangement is estimated to be worth about $120 million in total, or roughly $15 million per year.

The Daytime Emmys are not included in this deal, as talks about re-merging the Academy with NATAS continue and could affect future arrangements.

Industry context frames the move as part of a broader shift toward streaming-first, globally accessible content with evolving ad-supported models and revenue opportunities.

Executives emphasize goals to increase global reach and innovate production while considering potential changes to format, categories, length, and presentation.

Both Abrego and Amazon leadership describe the transition as part of an ongoing evolution, promising cross-promotion and talent integration within the Prime Video ecosystem.

An emphasis on continuity and collaboration with a single partner underlines the shift, prioritizing excellence in television regardless of delivery method.

There could be significant changes to the ceremony format, including fewer showcases, potential off-cycle timing, and possible integration of Creative Arts categories into the main telecast.