Quang Ninh is transforming its local culture into a dynamic economic driver by leveraging cultural heritage to attract tourism, create jobs, and generate income for local communities.

Action Program No. 12-CTr/TU, issued in February 2026, places people at the center by targeting 100% of communes to have access to cultural institutions by 2030 and ensuring 90% of grassroots cultural centers operate regularly, while expanding access to artistic activities for students and trainees.

Major cultural events and programs in 2025–2026 include Ha Long Concerts and Ha Long Carnival, featuring 3D mapping, drone light shows, Night Museum Tour, Reading Amidst Wonders, and a diverse calendar of festivals and competitions to amplify tourism appeal.

Policy framework anchors culture as an endogenous development resource, guided by Resolution 80-NQ/TW and Resolution 17-NQ/TU to elevate heritage economy, night tourism, and the cultural industry through 2030 and beyond.

Vietnam Culture Day, observed on November 24, is being integrated into local planning with Plan No. 387/KH-UBND (August 24, 2026) to organize exhibitions, cultural diplomacy events, and experiential tourism routes, reinforcing culture as a development pillar.

Local voices emphasize that turning cultural activities into tourism products empowers communities, incentivizes heritage preservation, and provides authentic experiences for international visitors.

Yen Duc village exemplifies community-driven culture tourism, where water puppetry rooted in rural life now serves as a tourism product and livelihood source for residents.

The region presents a broad cultural repertoire—from Then singing and forest ceremonies to sea shanties, fishing prayers, harvest festivals, opera, and mass cultural events—that feed tourism brands.

Quang Ninh is pursuing digital transformation to promote culture, including the Digital Cultural Center model (2026–2030) and the I Love Quang Ninh digital campaign to engage youth and disseminate local heritage online.

Tourism performance is strong: 18.8 million visitors in nine months, including 4.2 million international visitors, with tourism revenue exceeding 56,400 billion VND, contributing to a growth rate of 12.54%.