In the first half of 2025, Skoda sold 509,400 vehicles globally, marking a 13.6% increase year-on-year and ranking as the third-best-selling brand in the EU27.

Skoda's design evolution will be showcased through the Vision O, emphasizing new technologies and sustainability in their estate models, with a focus on aerodynamics and sporty styling.

Despite overall growth, Skoda's sales in Australia have declined nearly 27% this year, although the Kodiaq remains the leading model in that market.

The Octavia Combi, in its fourth generation, continues to be a best-seller across various markets, with Skoda maintaining its commitment to the estate body style.

Over 22.8% of Skoda's sales in 2025 are electric vehicles or hybrids, driven by models like the Enyaq and the upcoming Elroq electric SUV, which will be available in Australia in September.

Skoda is teasing the Vision O wagon concept, set to be unveiled at the Munich IAA show in September, as a preview of the next-generation electric Octavia, which will feature a modern solid design language and influence from Audi, particularly the A6 e-tron Avant.

The Vision O concept hints at a battery-electric version of the Octavia, expected to launch by the end of the decade, with multiple powertrain options including single and dual-motor configurations, and built on VW's SSP platform supporting 800-volt charging.

The upcoming Octavia, expected to go on sale by 2029, will be built on the dedicated electric SSP platform, sharing technology with the VW ID.Golf, and will feature a longer wheelbase and overall length for increased interior and luggage space, while being less expensive.

The Octavia remains Skoda’s top-selling model, significantly contributing to overall sales, followed by the Kodiaq and Kamiq.

Zellemer highlighted that the Vision O concept will demonstrate Skoda’s design evolution and the importance of new technologies and sustainability for future estate models.