Luxury electric car maker Lucid Group has unveiled their 2025 Lucid Air lineup.

The Air Pure model is hailed as the most energy-efficient vehicle ever made, achieving 146 MPGe EPA rating and a range of 420 miles.

Efficiency improvements include a new heat pump and updated computer hardware, despite a smaller 84kWh battery pack.

Priced at $69,900 in the US, the Air Pure is positioned to compete with the Tesla Model S in terms of efficiency and affordability.

Lucid CEO and CTO, Peter Rawlinson, emphasizes the vehicle's optimization and efficiency.

Lucid's stock has surged 6% despite concerns about profitability, with analysts predicting the company won't turn a profit until 2030.

Orders for the new Air Pure are now being accepted through Lucid's website.