Xiaomi Aims for Top 5 Automaker Status with $10 Billion EV Investment, Boosts 2024 Delivery Targets

August 23, 2024
Xiaomi Aims for Top 5 Automaker Status with $10 Billion EV Investment, Boosts 2024 Delivery Targets
  • Xiaomi Corp. is focusing on growth in its electric vehicle (EV) division, aiming to become one of the world's largest automakers within the next 10 to 20 years.

  • Billionaire founder Lei Jun has pledged to invest $10 billion into the carmaking venture, seeking to replicate Xiaomi's smartphone success and rank among the top five carmakers.

  • Chief Financial Officer Alain Lam acknowledged that the nascent EV business, which launched just five months ago, will require time to achieve profitability.

  • The company has raised its EV delivery target for 2024 from 100,000 to 120,000 vehicles, anticipating faster shipments and reduced losses.

  • In the second quarter of 2024, Xiaomi reported an adjusted net loss of 1.8 billion yuan ($252 million), delivering only 27,307 vehicles and incurring a loss of approximately 60,000 yuan per vehicle sold.

  • Xiaomi is expanding its EV lineup, with plans to introduce a sport utility vehicle comparable to Tesla's Model Y by 2025, and has recently acquired a site in Beijing for capacity expansion.

  • Currently, Xiaomi is only selling its SU7 model in China but is exploring global expansion, having showcased its sedan at the Olympic Games in Paris.

  • Despite potential challenges such as import tariffs from the European Commission, Xiaomi remains focused on meeting domestic demand while considering international markets.

  • Following the announcement of its EV strategy, Xiaomi's shares rose by 8.5%, reflecting investor optimism regarding its electric vehicle business.

  • The company's strategy for its EVs mirrors its successful approach in the smartphone sector, emphasizing value-for-money to achieve scale and future profitability.

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