To regain its lost market share in Indonesia, Wuling has introduced the Cortez Darion, a new minivan aimed at revitalizing its presence in the competitive EV landscape.

In 2024, Indonesia saw total EV sales reach 43,000 units, marking a significant increase from the previous year, yet this still accounted for only 5% of total new vehicle sales due to insufficient charging infrastructure.

Meanwhile, in Thailand, EV sales represented over 10% of total new vehicle sales in 2024, with BYD capturing a notable 40% market share through aggressive discounting strategies.

BYD's substantial market share in Thailand highlights its ability to surpass established Japanese brands, which are facing declining competitiveness.

Japanese automakers are ramping up their hybrid vehicle offerings in response to increasing competition, but they face challenges due to limited government support for hybrids in Indonesia and Thailand.

In Thailand, the government is providing subsidies of up to 150,000 baht for electric vehicle (EV) sales, which has attracted foreign manufacturers and significantly benefited Chinese automakers.

The competition among Chinese automakers in the EV market is heating up in both Indonesia and Thailand, driven by government incentives designed to boost their EV industries.

Wuling's market share in Indonesia's EV sales fell from 41% in 2023 to 30% in 2024, largely due to the entry of BYD into the market.

SAIC-GM-Wuling has unveiled the Wuling Cortez Darion minivan at an auto show in Jakarta, with plans to produce both EV and plug-in hybrid models in Indonesia.

Toyota is planning to commence EV production in Indonesia and Thailand by the end of 2025, although it currently trails behind its Chinese rivals in market entry.

The market share of Japanese automakers in Thailand has seen a dramatic decline from 92.3% in 2010 to 70.6% in the first half of 2025, indicating a significant loss of competitive edge against Chinese competitors.

This decline in market share underscores the challenges Japanese automakers face as they struggle to keep pace with the rapidly advancing Chinese EV market.