Tesla reportedly plans to add Apple CarPlay to its vehicles, marking a reversal from its long-standing stance of prioritizing its own in-house infotainment system.

Bloomberg, citing unnamed sources, says the rollout could happen in the coming months but remains unfinalized and could face delays.

The integration would use the standard CarPlay version (not CarPlay Ultra) and would support wireless connectivity, allowing iPhone connection without a cable.

The move comes amid broader industry shifts toward ecosystem integrations as automakers compete on software and connectivity.

Industry context shows mixed adoption: some rivals like Lucid have added CarPlay after delays, while others like Rivian remain resistant and GM previously removed CarPlay from its EV lineup.

Tesla’s move aligns with a trend where many automakers standardize smartphone integration, with Hyundai and others already offering CarPlay across models and major players like Ford, GM, and Hyundai providing CarPlay broadly.

CarPlay and Android Auto are becoming standard in many new vehicles, reflecting a push toward seamless smartphone integration across brands.

Analysts show mixed sentiment on Tesla, with a Hold rating and a target price around $382.54, suggesting modest downside risk.

The report from Bloomberg reflects evolving strategies in the automotive tech space as competition intensifies.

The potential move comes as GM and others reassess software strategies amid competition from EV-focused brands, signaling a broader industry shift in car software ecosystems.

CarPlay Ultra remains limited in adoption, currently associated with Aston Martin, while broader rollout remains uncertain.

Rivian reportedly won’t plan CarPlay and GM maintains resistance, highlighting Tesla’s potential competitive impact if it adopts CarPlay.