Pirelli is pushing for a sustainability breakthrough in its tyres, targeting 80% bio-based and recycled materials by 2030 and aiming for 100% in its leading product by 2040, building on the 55%+ materials baseline achieved with the P Zero E in 2023.

This expansion follows the P Zero E's performance and environmental benchmark, which earned a triple A European tyre label rating and demonstrated the viability of high bio-based and recycled content.

Pirelli’s Sustainability Journey Program weaves ESG into the dealer network, certifying points of sale through TÜV SÜD and supporting ISO 14001 and 45001 certifications to broaden sustainability across the retail chain.

Since 2021, Pirelli has used FSC-certified natural rubber, aligning procurement with forestry sustainability, and all Formula 1 tyres now use FSC-approved rubber to meet environmental standards.

Extensive validation combines virtual simulations and real-world testing across multiple locations—Nardò in Italy, Idiada in Spain, and Pirelli’s Sottozero Centre in Sweden—to confirm durability of sustainable materials in the W1’s hybrid powertrain.

Initial assessments occurred virtually before track tests at the same sites, evaluating performance under varied conditions with the W1’s hybrid powertrain at speeds up to 350 km/h electronically limited and downforce up to 1,000 kg.

Certifications underline environmental progress, with the P Zero family including the P Zero R, P Zero Torofeo RS, and P Zero Winter 2 earning Bureau Veritas ISO 14021 labeling.

The W1 programme emphasizes a material mix of bio-based components—natural rubber, biochemicals, and bio-resins—and recycled elements like end-of-life tyre rubber, metal reinforcements, synthetic rubber, silica, and carbon black.

Development proceeds from virtual modeling to track testing at Nardò, Idiada, and the Sottozero Centre, with performance targets compatible with the W1’s demanding 350 km/h limit and up to 1,000 kg downforce.

In collaboration with McLaren, Pirelli is developing tyres for the W1 hypercar that exceed 50% bio-based and recycled content, certified by Bureau Veritas under ISO 14021 to reduce reliance on fossil materials.

Pirelli reported a 57% reduction in Scope 1 and 2 CO2 emissions in 2024 from the 2018 baseline and remains committed to net-zero emissions across all scopes by 2040.