Tesla slashes Cybertruck prices to broaden appeal, launching a Dual‑Motor AWD starting at $59,990 and reducing prices for the top Cyberbeast, in an effort to boost sales as the EV market cools.

The cheaper Cybertruck variant omits several perks from the Luxe Package, including the Full Self‑Driving lifetime license and free lifetime supercharging, while FSD shifts to a paid monthly subscription.

The lower-priced model also trims capability and interior features, offering a 7,500‑pound towing capacity and a plainer interior with textile seats and first‑row heated seats only.

Analysts warn the price promo may lift short‑term sales but question its ability to drive sustained demand given ongoing adoption challenges.

Tesla is expanding capacity at the Texas Gigafactory as deliveries ramp up in 2026 to support increased output.

The pricing move is framed as a way to accelerate orders and delivery momentum while preserving profitability through software and services as revenue.

Questions remain about what happens after the 10‑day pricing window, with concerns that pricing stability is needed to maintain consumer confidence.

Uncertainty persists around future price movements and demand, drawing context from past price changes and Musk’s early sales projections.

Tesla emphasizes warranty and charging options to reassure buyers about durability and ecosystem flexibility, even as terms aren’t fully disclosed.

Investors responded positively, with TSLA stock rising roughly 1.8% after the announcement.

Market and analyst reactions are mixed, celebrating affordability gains but wary of profit margins and potential ‘bait‑and‑switch’ perceptions from time‑bound pricing.

Sales trends show a disconnect between pre‑orders and actual purchases, with recalls and quality issues cited as factors dampening interest from traditional pickup buyers.